🐟

Omega-3 / Fish Oil

Most labels report oil weight, not EPA/DHA content — the biggest, messiest verifiability gap found in this project. Marine/krill/algae and plant-based (ALA) sources kept in separate, never-mixed comparison lanes.

30 products pulled 16 priced mostly bundled
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💪

Creatine

No established Daily Value. Plain monohydrate labels already state pure creatine mass, but patented/proprietary blends (HCl systems, ethyl ester) often hide the actual creatine content in a compound or blend weight.

12 products pulled 5 priced mixed isolatable/bundled
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☀️

Vitamin D3

Has an established Daily Value — IU and mcg convert on a fixed 40:1 ratio, so every product's dose is already directly comparable. The real finding here is a brand/format price premium, not a verifiability gap.

12 products pulled 6 priced fully comparable
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🍊

Vitamin C

Has an established Daily Value — ascorbic acid, calcium ascorbate, sodium ascorbate, Ester-C, and liposomal forms are all directly comparable. The real finding is a large "liposomal" delivery-format price premium.

19 products pulled 15 priced fully comparable
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🦴

Calcium

Has an established Daily Value — carbonate, citrate, gluconate, coral, and hydroxyapatite forms all report the elemental-calcium-equivalent amount directly. Coral and capsule formats carry a real, sizable price premium over plain carbonate.

20 products pulled 12 priced fully comparable
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🥛

Protein Powder

Grams of protein per serving is always comparable, regardless of source (whey, casein, egg, plant). The nuance is blend transparency — some multi-source blends disclose their source ratio, most don't.

24 products pulled 16 priced fully comparable
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